Loyalty aps – how they can benefit your business

The benefits of a loyalty app

For small or start-up businesses, money needs to be invested wisely to grow and attract new customers. Retaining customers is essential, and a customer loyalty app can be a big part of this.

Customer loyalty means customers are loyal to your brand, and not influenced by price or availability.

As customers, in a competitive market, switch from brand to brand, customer loyalty apps are a key way to grow your business. Today, the way to attract, retain, and grow your customer base, is to go digital with a customer loyalty app. Because you can access real-time customer profiling, you can tailor your rewards to suit each customer, at the right time.

How A Loyalty App Benefits You

1. It Helps You Stay In Touch With Your Customers

Client call

An average customer checks their mobile phone about 50 times a  day. With a loyalty app, this access will allow your business to stay connected with your customers all the time and be sure that they’ll be exposed to your marketing campaign messages. You will be able to attract their attention to the important updates better and faster if you add a push notification option.

2. It Allows You To Personalise Your Offers


Many customers expect businesses to send them personalised offers based on their purchase history. Almost half of buyers tend to purchase products that they don’t initially plan to buy after receiving a personalised recommendation. Personalisation is often an underrated factor to loyalty programme success. Plus, it helps customers to save time searching for new products.

3. It Makes Your Loyalty Programme More Convenient

Customers don’t have to worry about loyalty cards that might get lost. Neither do they need to check a business’s website to find discounts. The only thing that is required to get a reward is an app installed on a smartphone.

Convenient payment

Did you know that retaining just 5% of your customers can lead to a 25-95% increase in profits?

4. It Grows Your Business Faster

Loyalty apps allow businesses to be flexible with their rewards. Since any ideas can be tested in practice straight away, you’ll better understand your target audience, their needs, and preferences. This means that you’ll be able to tailor your marketing campaigns to fit their needs that will facilitate the growth of your sales and business.

5. It Improves Your Customer Support

Loyalty apps are not only about bonuses and offers. You can let your customers ask any questions related to your services or products, anytime.

Convenient payment

6. It Lets You Stand Out From Competitors

What can be better than a solution that’s different from all the others on the market? By being innovative,you can attract more prospects and turn them into your loyal customers. To get started with building your digital customer loyalty programme, you have to prioritise the customer experience first. That’s where Paymaster digital rewards vouchers come in.

Contact Paymaster for more information on how to implement Paymaster’s digital reward vouchers for your loyalty app.

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Contact Paymaster at 021 712 7333 or Ian Hurst at 082 898 5006 or ian@paymaster.co.za

Paymaster website – https://www.paymaster.co.za/